Make (formerly Integromat) has positioned itself as one of the most flexible and powerful automation platforms for professionals looking to connect tools in a visual and scalable way. With its modular interface, Make allows users to design complex workflows—known as “scenarios”—by linking together apps, triggers, filters, and logic steps.
## What Makes Make Unique?
Unlike many automation tools that follow a simple “if this, then that” format, Make offers deep customization. You can use multiple branches, routers, conditional logic, and API calls within a single workflow.
This makes it ideal for:
– Teams who manage complex processes across departments
– Operations that require custom integrations with various cloud apps
– Automations that evolve over time and need to scale
Practical Use Cases
Project Management Automation
Connect Notion, Google Calendar, and Slack to automate task creation and deadlines. For example:
– When a task is added in Notion, create an event in Google Calendar and send a Slack message to the assignee.
Marketing Campaigns
Coordinate multichannel efforts. For instance:
– When a new lead signs up, push their data to your CRM, send a personalized email via MailerLite, and log the action in a Google Sheet.
Customer Service Integration
When a support ticket is marked as “Resolved” in a helpdesk system:
– Trigger a follow-up survey via email
– Store the ticket resolution summary in Notion
– Notify the customer success team in Slack
Key Advantages of Make
– Visual, drag-and-drop scenario builder
– Rich set of logic tools: routers, filters, iterators
– Vast library of pre-integrated apps
– Support for webhooks and custom API modules
Make empowers non-developers to build powerful workflows without writing code, while still offering the flexibility that advanced users demand.
Explore Make and start building your own advanced workflows today:
👉 https://www.make.com